How Threadly works

— The shape of it

Three quiet steps.

— 01 / Connect

Connect your course platform in 2 minutes.

One-click sign in with Kajabi, Thinkific, or Maven. We pull in enrollments and student emails. Nothing else. No chat scraping, no creepy listening, no access to your private channels.

— 02 / Listen

We send the surveys you keep meaning to send.

Five timed templates fire automatically. Each one short, mobile-first, and branded as you. Set up once, runs forever.

— 03 / Decide

Get a retrospective worth reading.

Open-text answers clustered into themes you can act on. At-risk students flagged mid-cohort, before they ghost. Next cohort's sales page drafted in this cohort's actual words.

— The five surveys

Each one fires at the moment you'd never get around to.

i.

Pre-cohort intake — fires 48 hours after a student enrolls

Three questions: what they're hoping to achieve, what they've tried before, what almost stopped them from buying. The answers reshape your sales page for the next cohort — in their words, not yours.

ii.

Mid-cohort pulse — fires at the halfway point

What's working, what's confusing, what they wish was covered. Most importantly: who's quietly disengaging. The pulse flags at-risk students before week 6, while you can still intervene.

iii.

Post-lesson micro — fires after key modules

Three questions, 30 seconds. Was the lesson clear? What stuck? What got lost? Tracks lesson-level quality so you know which weeks to revise before the next cohort.

iv.

Exit survey — fires at cohort end

NPS, what they'd change, what they'd pay for next. The data that becomes your retrospective and your testimonial library.

v.

90-day alumni — fires three months after cohort end

What stuck. What they actually applied. What advanced help they'd pay for now. The signal nobody collects, telling you whether to launch a follow-on program.

— What happens to the answers

Hundreds of paragraphs, distilled into the four things you need.

01

Themes, not paragraphs.

Open-text answers are grouped into named themes with the quotes that best represent each one. "23 students mentioned wanting more written feedback" — not 400 paragraphs you'll never read.

02

Trends across cohorts.

Watch a theme grow from 3% to 18% over four cohorts. Catch the lesson that's been quietly losing students for a year. Patterns that only show up when you can see across runs.

03

At-risk students, mid-cohort.

Pulse responses that look like disengagement get flagged with the student's name and exact quote. You DM them on day 14, not after they've already disappeared on day 56.

04

Drafts in their voice.

One click drafts your next sales page, email announcement, or social post — using the actual language students used to describe what changed for them. Edit lightly. Ship Tuesday.

— What a full cohort looks like

A real eight-week cohort, day by day.

Day −7

Student enrolls. Two days later, pre-cohort intake fires. By day zero you have the answer to "what almost stopped them from signing up?" — gold for your next sales page.

Week 1–3

Cohort runs as normal. Threadly is silent in the background. Post-lesson micros go out after weeks 2 and 3 if you set them up.

Week 4

Mid-cohort pulse fires. By Friday you have 60% response rate, themes already clustered, and three at-risk students flagged with their actual words. You DM them over the weekend.

Week 5–7

Cohort runs. You catch the early ghosts. Threadly is quiet again.

Week 8

Cohort wraps. Exit survey fires. 48 hours later your retrospective is ready — eight pages, themes mapped to action items, and a draft of your next cohort's sales page in students' own words.

+90 days

Alumni survey fires. Now you know what actually stuck. And you have a list of alumni who'd pay for an advanced program — that you didn't know existed.

Five surveys, one retrospective, next cohort already drafted.